Articles written by

Lorrane Lillian

Why do I use Affinity Designer instead of Adobe Illustrator?

When I started to work with graphic design in 2010, I started in a print shop in a small city in Brazil. Back then Corel Draw was the “must be” in all the print shops. I had to learned Corel to be able to work in the print shop, so this was the first vector software that I was getting in touch with.

Adobe Illustrator was present only in big advertising agencies or “high-end designers and illustrators” and also one of the requirements to use a software like that was to have “a powerful machine”, let’s remember this was 10 years ago, so for a print shop in a small city, a really good machine was not an option, and if everyone in the same tree uses Corel WHY change to Illustrator and have toons of headache? So, Corel remained.

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Dropbox: Keep your files safe!

Do you want to save time and headaches? You need to start to use Dropbox right now!

Would you like to be able to open your files in every place anytime? With Dropbox, you can do this and more! Forget using Pendrive or internal storage on your computer. With Dropbox, you can upload all your files in the cloud, open anywhere in the world. Your account is locked with a username and password that you create.

How does it work?

It’s really simple! Dropbox offers several services for your data. You can start with a free account and upgrade as you go. After creating an account you just need to login and start to upload, using the browser or an official software that you can install on your computer/smartphone/iPad/tablet, etc….

When you upload a file on dropbox, these files will be stored on a server -cloud, not on your computer, so you just need to connect to the internet, login and start using your files.

What can I do with Dropbox?

Dropbox is a cloud storage service that means you will be able to open your files in any place in the world in different devices, you can also transfer and share the files with another person. You just need to create a link and send it. Easy pease. Just like that. So, let’s say you need to send several files and folders to someone, do you send by email or literally send a Pendrive? With dropbox, you just need to create a link and send it. Done!

The best part is that your files are secured. Let’s say you asked a designer to do all your brand, and you saved all the files on your computer, in the next day your computer broke and you are no longer able to recover the files from your hard drive, what you do? Usually, files lost like that are very difficult to have it back, and if your computer is stolen, then is harder to get the files back. But, if you upload on the cloud using Dropbox, you can stay calm because at least your important files are saved. Just login to your account and download it to your new computer!

Uploading Files

When you upload a file to Dropbox you can start to enjoy several benefits, like having a secure place for your files, access any time and any place, and also gives you the possibility to share your files with anyone you want. By simply sending a link of the specific folder or a direct file it will be possible to download without having access to any other item in your Dropbox. Or you can also send a request file, let’s say someone need to send you a video, photo or document, but they don’t have a Dropbox account, you just need to send a request link, when the person open the link it will request to drag the files to that link and as soon it finishes the upload you will have the file right in your dropbox.

Oh, and it is important to check if the files you had finish to upload in your account before closing the browser or turning off the computer:

  • Blue arrow: File is uploading.
  • Green check: File is done uploading.
  • Red X: File upload was unsuccessful.

I hope I could help you with the decision of how to keep all your important files safe and ready to use in any place! This is not a published post, I’m just sharing my personal thoughts about this software after more than five years using the free and pro version.

This post is not a “How to Use” Dropbox, is “Why” you need to use, and “why” is so safe. If you are looking for instructions about how to use I can recommend the following website:

Thank you so much and I hope to see you in my next post! See ya o/

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Gradient and Shadow effects: How and when to use?

Gradients and shadows can be something that will highlight your brand or put it away, so, be careful and let’s talk about how you can use it right!

Back in the 90’s, effects like gradients and shadows were something unique, fun, different and very common. But, after Google had introduced their ‘Material design’ and then Windows had their ‘Metro” look in 2014 everything started to change . New era for the design, clean, solid colors, no shades, no gradients, no shadows, no effects. Starting a new style, and of course, just turned into a new trend (thank you Google for that).

3 principles for typefaces – are you using it right?

Type is one of the most important pieces of a design. Is the basic building, is here where your potential client will read about your business and reach you. But are you using it right? Or your designer is using it, right? Well, let’s learn a little more about the difference and how important it is, ready?

There are 3 principles for typefaces, and is really easy to identify but be very careful or instead of a nice design, you will confuse your potential client.

1- Concordance: This one is when is used in design all font from the same family, like Arial font, you can use some words in bold, italic, etc… But it will be the same font family, so for this principle make sure you are picking a superfamily type, so you can have multiple variations. Concordance is the easiest one to do, but don’t mean that your design is poor, if you choose a good font and know how to turn it interesting to the client’s eyes there’s no way to go wrong with the concordance. Let’s see an example?

  Do you know the difference between a Bitmap image and a vector file?

Vector files and bitmap images are very different and many people still have doubts about how exactly it works. So, my job here is to teach you about the differences and get rid of those doubts once and for all.

Bitmap (or raster) images are stored as a series of dots called pixels. Each pixel is a tiny square that is assigned a color, with all these pixels together we get a complete image. When we zoom in in a bitmap image we can perfectly see the individual pixels. So, the problem here is: every data of the image is already closed, we already have a color, format, DPI, arrangements, etc… So you can’t edit so easy, let’s’ say you have a JPG/PNG logo with 20x20cm and need to apply in an outdoor with 900x300cm, once you try to enlarge your logo everything will blur. In this case, you will definitely need a vector file. Or if you just need to remove elements, or change colors of your JPG/PNG image? You will need to use photoshop and besides all the work still will not be 100%.