Gradient and Shadow effects: How and when to use?

Gradients and shadows can be something that will highlight your brand or put it away, so, be careful and let’s talk about how you can use it right!

Back in the 90’s, effects like gradients and shadows were something unique, fun, different and very common. But, after Google had introduced their ‘Material design’ and then Windows had their ‘Metro” look in 2014 everything started to change . New era for the design, clean, solid colors, no shades, no gradients, no shadows, no effects. Starting a new style, and of course, just turned into a new trend (thank you Google for that).

Do you know the difference between Logo, Isotype, Imagotype and Isologo?

Very often we heard “logo” to describe a brand, but did you know that there is a difference between the brands Mcdonald’s, Google, Puma, and Burger King? And they aren’t all logos, the difference is not only about the style but how was build too. Every brand needs to be built following the basic: the client Brief. With a complete brief in hands, we can decide which one is the best for the client a Logo, Isotype, Imagotype or Isologo for the branding/product/service. Also impacts on the company image, how the brand will be applied and the purpose. So that is why is very important to understand what kind of brand do you have or you need.