Very often we heard “logo” to describe a brand, but did you know that there is a difference between the brands Mcdonald’s, Google, Puma, and Burger King? And they aren’t all logos, the difference is not only about the style but how was build too. Every brand needs to be built following the basic: the client Brief. With a complete brief in hands, we can decide which one is the best for the client a Logo, Isotype, Imagotype or Isologo for the branding/product/service. Also impacts on the company image, how the brand will be applied and the purpose. So that is why is very important to understand what kind of brand do you have or you need.