Gradient and Shadow effects: How and when to use?

Gradients and shadows can be something that will highlight your brand or put it away, so, be careful and let’s talk about how you can use it right!

Back in the 90’s, effects like gradients and shadows were something unique, fun, different and very common. But, after Google had introduced their ‘Material design’ and then Windows had their ‘Metro” look in 2014 everything started to change . New era for the design, clean, solid colors, no shades, no gradients, no shadows, no effects. Starting a new style, and of course, just turned into a new trend (thank you Google for that).